Neverending Saga

Saga Sig is a rare creature. A gorgeous nymph hailing from the volcanic Iceland forest, she communicates fashion editorials as a tribal elder shares folklore. Her cinematic style creates dreamy episodic fashion stories which turn convention on its head -- something we at Miista value above all else. Saga grew up in Iceland's national park Thingvellir. She had a romantic childhood, hidden away from pop culture and urban scapes, and instead filled with fairy tales, ghost stories and the feeling of the supernatural in the cold country air. She grew up deep in the forest with a family that always pursued creativity and made their own entertainment. It was the forest that inspired her to pick up a camera at the age of eight and the emotional connection she feels to her homeland is palpable in the images she captures. The area is so beautiful that as a child the Icelandic royal family would sometimes stop by for a visit. [caption id="attachment_5630" align="aligncenter" width="580" caption="Saga at home"][/caption] [caption id="attachment_5631" align="aligncenter" width="982" caption="Miista AW11 shot in volcanic terrain"][/caption] [caption id="attachment_5632" align="aligncenter" width="982" caption="Miista AW11"][/caption] A self-proclaimed collector, she uses photography to stock pile moments and memories. Just glancing through her work feels like entering a portal to a sort of Narnia; it is feminine, curious and so very magical. She is old school in that she still uses film and stays away from pixels. Developing film in itself can be somewhat of a mystical thing, and she is a master at achieving beautiful texture and manipulating light. [caption id="attachment_5633" align="aligncenter" width="640" caption="Please Magazine"][/caption] [caption id="attachment_5634" align="aligncenter" width="434" caption="Volt Magazine"][/caption] [caption id="attachment_5635" align="aligncenter" width="640" caption="Backstage at Meadham Kirchhoff"][/caption] She has contributed to TopShop 214, i-D Online, Dazed & Confused UK, Dazed Digital, Nylon Mexico and Japan, Vice Magazine, and has also worked with us! She is responsible for the incredible images from our AW11 lookbook, and will be shooting our SS12 lookbook back in lava-land. We are so lucky to be able to work with the enigmatic photographer -- she is a professional at capturing the measured madness that is the cornerstone of Miista. [caption id="attachment_5637" align="aligncenter" width="498" caption="Nylon Japan cover"][/caption] [caption id="attachment_5638" align="aligncenter" width="433" caption="shoot for Nylon Mexico"][/caption] [caption id="attachment_5639" align="aligncenter" width="478" caption="TopShop 214"][/caption] [caption id="attachment_5640" align="aligncenter" width="471" caption="Dazed & Confused Magazine"][/caption] As mentioned, she got her start at only eight years old and hasn't put the camera down since. It started as a love for nature, but once she started working in a vintage fashion boutique her focus shifted. She compares fashion to society's current day religion and finds great inspiration in the expression it allows. A brief stint as an art history major at the University of Iceland in turn brought her to London, where she is now finishing up a degree in Fashion Photography at the London School of Fashion. She credits the move for grounding her work. London brought out her darker side and she explains to Dossier Journal that "both places [Iceland and London] inspire me simultaneously; the outcome is like a fairy wearing a cute dress but with Dr Martens, dark lipstick and Goth makeup." [caption id="attachment_5625" align="aligncenter" width="427" caption="Adollshouse"][/caption] [caption id="attachment_5627" align="aligncenter" width="437" caption="Bullet Magazine"][/caption] [caption id="attachment_5628" align="aligncenter" width="640" caption="Please Magazine"][/caption] [caption id="attachment_5629" align="aligncenter" width="448" caption="Volt Magazine"][/caption] And this fairy actually sounds a lot like Saga herself. Her personal style is so uniquely her, and the romanticism of Iceland and edge of London are both very present in her look. She loves a bold pattern, bright colors and never wears flats. She likes to mix and match texture and prints, her eyeliner is dotted in an ode to 1960's mod, and her love for stockings is serious. In addition to collecting memories and moments, she also collects fancy vintage dresses. She was interviewed by Style Like U, and in the video below she explains her love for monochromatic outfits -- a coral dress is just better with coral tights!

Saga Sig for from StyleLikeU on Vimeo.

[caption id="attachment_5641" align="aligncenter" width="487" caption="Style Like U"][/caption] [caption id="attachment_5642" align="aligncenter" width="487" caption="Dress collection"][/caption] Currently Saga has a bunch of projects in the works. Most notably she and her sister Katla are putting together a book filled with images and stories from their childhood. It will be the story of everything they love. On the commercial end of things, she continues to work with Nylon Mexico and TopShop's 214 among others. She will be shooting the Miista SS12 lookbook next month in a kitchy little house hidden somewhere in Iceland. You won't want to miss it! [caption id="attachment_5646" align="aligncenter" width="426" caption="I <3 Fake"][/caption] [caption id="attachment_5647" align="aligncenter" width="640" caption="Bullet Magazine Cosmic Issue"][/caption] [caption id="attachment_5648" align="aligncenter" width="640" caption="Please Magazine"][/caption] [caption id="attachment_5649" align="aligncenter" width="450" caption="Used Magazine"][/caption] [caption id="attachment_5650" align="aligncenter" width="444" caption="Bullet Magazine"][/caption] [caption id="attachment_5651" align="aligncenter" width="424" caption="Volt Magazine"][/caption]