A conversational fashion diary. An amalgam of fashion obsessions. A spotlight on rarefied hot shit. A diary of an ever evolving Bohemian Rocker aesthetic. From Kristin and Valerie to you, this is BLEACH BLACK. Conceived unexpectedly one night in the backseat of a car, Bleach Black is the happy accident of Kristin Reiter and Valerie Killeen. Over the past couple of years it has become the favorite child of the blogosphere and is considered one of the most influential fashion forums on the web. [caption id="attachment_5701" align="aligncenter" width="612" caption="Kristin Reiter"][/caption] [caption id="attachment_5702" align="aligncenter" width="711" caption="Valerie Killeen"][/caption] The writers are both fashion industry vets, which definitely contributes to the site's phenomenal editing -- the product of two highly trained sets of eyes. Kristin is the Action Sports designer director at Nike and Valerie is a design director in the skateboarding industry. Their corporate background allows them extra insight into the branding and marketing most fashion blogs miss the mark on. Their sleek layout and attention to detail has made Bleach Black into a brand with staying power. And they fully understand and maximize the position that fashion blogs now hold in the industry -- Kristin states, "Blogs break trends now, not magazines." [caption id="attachment_5703" align="aligncenter" width="492" caption="Nouio 3-D dresses"][/caption] [caption id="attachment_5704" align="aligncenter" width="450" caption="MOTHER jeans"][/caption] [caption id="attachment_5705" align="aligncenter" width="558" caption="Loafers including the Miista Earla"][/caption] The site is updated daily with music, accessories, fonts, beauty products, silly kitty pictures and of course only the best fashion finds. The writers (Kristin writes under the penname Bleach; Valerie, Black) share their inspiration in this dynamic forum and go far beyond just outfit posts and runway commentary. Particularly when it comes to their DIY projects -- they are both designers, so you know it's a goldmine. Thank you cards, detachable collars, crowns, revamped rhinestone necklaces, Celine-esque blouses...the list goes on and on! Their projects have gotten them featured in Lucky Magazine, Teen Vogue and Foam among others and they have collaborated with Urban Outfitters on a jewelry collection, released an exclusive line of nail polishes and get lots of sweet goodies from designers who want access to the devout Bleach Black following. [caption id="attachment_5706" align="aligncenter" width="611" caption="tchotchke"][/caption] [caption id="attachment_5708" align="aligncenter" width="753" caption="Ellis Faas"][/caption] [caption id="attachment_5710" align="aligncenter" width="458" caption="Roseark"][/caption] [caption id="attachment_5711" align="aligncenter" width="949" caption="Never Hide Noise mixtape"][/caption] And you can always count on the Bleach Black girls to cover the serious issues -- haute couture or transportation? Life is full of hard decisions. [caption id="attachment_5712" align="aligncenter" width="813" caption="Balmain...."][/caption] [caption id="attachment_5713" align="aligncenter" width="912" caption="Or all terrain?"][/caption]